I was hired by Grady's Cannabis, in Aztec New Mexico, to create their brand from scratch, and help with various creative & technical projects.
(Below) A detail I created showing the back-side of one of the reverse channel letters. LED lighting attaches to a clear acrylic panel (cut to the same shape as the letter) which face towards the inside face of the letter. The light then bounces off the inside face, sending light back through the clear acrylic face, creating a halo effect on whatever surface the letter is mounted to. The letters are mounted 2" off the building surface with studs and spacers to purposefully let this light escape.
A detail explaining power and mounting method:
Concept renderings I created, showing the intended effect:
Detailed spacing, and placement of logo elements for sign installers:
The final, installed sign:
Interior Concepts & Renderings
I was given the 2D floor-plan of the building early on in the process. Referencing it, I was able to create a detailed 3D scale model of the entire building. This let us visualize the construction process along the way. We could even choose paint colors, move furniture (as well as ensure furniture will fit prior to moving it into the location), walls, and other elements, in real–time, inside the 3D model prior to committing to them.
Isometric view of Grady's and the surrounding buildings:
