2D animation, stop motion animation
This animation was to showcase a brand reveal to a new region. In this project I used 2D and 3D animation as well as stop motion animation. Products needed to be animated in both 2D and 3D with a friendly vibe. I also needed to make sure that this animation matched the look and feel of the existing brand throughout different media.
At first we did not have packaging for the products, or the specific products which were to be used. To start the animation, I made some concept models to get a feel for how everything should look. These models were re-textured once I received the official packaging. I made mockups of packaging as a proof-of-concept which resembled their brand fairly closely:
Stop-Motion Elements:
Sketched 2D lines added to embellish certain elements:
2D Products with animated organic lines embellishing them:
The animation made its first appearance on screens at a large trade show. Below is an example of the animation matching the existing brand (the poster in the foreground):
Final Animation: