Brand design, motion graphics & animation
Bocopop is a new high end coffee and boba tea shop located in Liberty Lake Washington. The client requested a minimalist and recognizable logo.
After working on various concepts, I settled on turning the counters of the uppercase B into both a coffee cup as well as a cup of boba tea. The idea is that the icon can speak for itself in a way - coffee and boba tea, regardless of if the wordmark is included or not.
The following are examples of the visual style of Bocopop. These graphics are used in signage, motion graphics, print, etc.
I also created a suite of icons, badges, and symbols for the brand:
Routed, stud-mounted acrylic sign for drive thru:
I chose the Halyard Display suite as the primary typography family for the brand.
Its modern, clean, readable, and distinct qualities fit with the Bocopop brand.
Its modern, clean, readable, and distinct qualities fit with the Bocopop brand.
Image courtesy of Bocopop:
Image courtesy of Bocopop:
Packaging visualization:
Drive thru menu concept:
